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Transactional emails are a crucial part of any online business's communication strategy. They help keep customers informed about their interactions with your website, such as order confirmations, shipping notifications, and more. However, managing these emails can be a complex task, especially when you're using third-party email service providers like Klaviyo, Mailchimp, or ActiveCampaign. This guide will walk you through the process of setting up your transactional emails effectively to avoid sending duplicate emails and ensure a seamless customer experience.
Turning Off Transactional Emails in Shopify
Before you start sending transactional emails through your chosen email service provider, it's important to disable them in Shopify first. This is to prevent your customers from receiving duplicate emails. Here's a step-by-step guide on how to do it:
- Log into your Shopify account.
- Click on 'Settings' and then 'Notifications'.
- You'll see a list of different transactional emails. Disable the ones you want to manage through your email service provider.
However, there's a catch. You can't disable order confirmation emails in Shopify unless you have a Shopify Plus account. If you wish to disable these, you'll need to contact Shopify support.
Setting Up Transactional Emails in Your Email Service Provider
Once you've disabled the necessary emails in Shopify, it's time to set them up in your email service provider. This process will vary depending on the platform you're using, but generally, you'll need to create these emails within the platform and ensure they're triggered at the right times.
For instance, if you're using Klaviyo, you'll need to build your transactional emails within the platform. This might seem tricky, but don't worry – there are plenty of resources available to help you, such as the Klaviyo Setup Checklist.
Ensuring a Smooth Customer Experience
Remember, the goal of managing your transactional emails effectively is to provide a seamless experience for your customers. They should receive timely and relevant notifications about their orders without any confusion or duplication. So, take the time to set up your emails correctly and monitor their performance regularly.
If you have any questions or need further assistance, don't hesitate to reach out. Good luck with your transactional emails!
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