.svg)
Simplifying Klaviyo’s Pricing for Your Business
Klaviyo, the leading email and SMS marketing platform for eCommerce brands, is making big changes to its pricing structure to help businesses grow faster and manage seasonal fluctuations with ease. Starting February 18, 2025, Klaviyo is rolling out flexible pricing options for email and SMS marketing plans to ensure businesses stay on the right plan without unnecessary stress.
What’s New with Klaviyo Pricing in 2025?
1. Flexible Sending for Email
Many businesses experience seasonal spikes in email marketing, such as during the holidays. Klaviyo’s new Flexible Sending for Email feature will:
- Automatically upgrade your plan during peak periods.
- Automatically downgrade your plan at the next billing cycle after peak periods.
- Eliminate the need to manually adjust plans, giving you one less thing to worry about.
2. Flexible Sending for SMS
Similar to email, SMS marketing often sees increased usage during certain times of the year. Klaviyo is introducing Flexible Sending for SMS, available for plans starting at $495/month. This feature provides:
- Automatic upgrades during high-volume SMS sending periods.
- Automatic downgrades when sending decreases.
3. Auto-Downgrade on Profiles
Klaviyo is simplifying profile management by introducing an Auto-Downgrade on Profiles feature:
- If your active profile count qualifies for a lower pricing tier at the start of a billing cycle, your plan will automatically adjust.
- Ensures you’re not overpaying for inactive or unnecessary profiles.
4. Auto-Upgrade Based on Active Profiles
If your active profile count exceeds your current plan’s limit, Klaviyo will automatically upgrade your plan to accommodate the higher count. Paired with Auto-Downgrade, this ensures you’re always on the right plan for your needs.
5. Appreciation Discount for Plan Changes
To help mitigate changes in pricing due to plan adjustments, Klaviyo will:
- Provide a recurring Appreciation Discount to ensure any increase in email spend is limited to no more than 25% of your email plan.
- Base this discount on your recent profile and plan history.
Maximizing Value with Profile Management Tools
Klaviyo is introducing new tools to help businesses maintain clean and effective customer databases. These include:
- Bulk Suppression Feature: Easily suppress or unsuppress profiles from a list or segment, helping you manage inactive or unnecessary profiles.
- Profile Suppression Rules: Simplify your data management process with updated rules to identify and handle inactive profiles.
Learn how to use these tools here.
Why These Changes Matter
Klaviyo’s new pricing model and tools are designed to:
- Save Time: Automate plan adjustments during peak and low periods.
- Save Money: Ensure you’re only paying for what you need, with features like auto-downgrades and appreciation discounts.
- Improve Data Quality: Simplify database maintenance with bulk suppression and inactive profile management.
- Support Growth: Help businesses scale confidently, knowing their pricing plan adjusts to their unique needs.
Get the Most Out of Klaviyo’s New Features
These updates highlight Klaviyo’s commitment to helping businesses grow faster while managing costs efficiently. If you’re already using Klaviyo, visit your Billing Preferences page starting February 18, 2025, to explore these options. New users can learn more about Klaviyo’s pricing philosophy here.
Need Assistance?
Klaviyo’s Customer Success Managers and Support Team are here to help. Whether you need assistance understanding your options or optimizing your account, don’t hesitate to reach out.
Conclusion
Klaviyo’s new pricing flexibility is a game-changer for eCommerce businesses looking to grow while managing seasonal marketing needs. From automatic plan adjustments to enhanced database tools, these updates ensure you’re always on the right plan to maximize value and drive revenue. Ready to take advantage of these updates? Contact Sendly to learn how to get started!
.svg)