Black Friday 2024: How Your Early Birds Will Help You Win

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Black Friday 2024 is around the corner, and if you want to stand out, it’s time to get strategic. While many brands wait until the last minute to roll out their biggest deals, savvy marketers know the secret sauce: early bird promotions. The customers who jump on deals ahead of the rush are your golden ticket to driving higher sales and lowering competition-induced stress.

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In this post, we’re going to break down how you can leverage early bird strategies using email and SMS marketing, especially if you're running a Shopify store with Klaviyo. Trust us, your early bird customers will reward you if you treat them right.

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The Countdown to Black Friday 2024 Has Begun

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By the time Black Friday officially starts, many shoppers have already made up their minds on which deals they’re going to take advantage of. So, what’s the key to getting ahead of your competitors? The answer: early engagement.

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Starting your Black Friday marketing campaign early allows you to connect with proactive shoppers. These are the folks who don’t wait until the last second to make purchases—they’re ready to spend weeks before the main event. And when you engage them early, you not only lock in sales but also build brand loyalty.

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Here’s why it works: customers feel like they’re getting an exclusive offer, which adds value to their shopping experience. And for brands, this strategy spreads out demand, making it easier to manage inventory and fulfillment.

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Reward Early Birds, and They Will Reward You

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What’s the best way to treat these early shoppers? Give them a reason to hit “buy” long before Black Friday chaos starts. Here are some ways to reward them:

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- Exclusive Early Access: Offer your most loyal customers a sneak peek or early access to your Black Friday deals. A VIP vibe goes a long way.

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- Bonus Discounts: Sweeten the deal with a small additional discount for shopping early. A 10% off “Early Bird Special” stacked on top of Black Friday deals will get them talking—and buying.

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- Free Shipping: Early birds love getting perks, and free shipping can be a game-changer for those on the fence.

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Early bird shoppers aren’t just getting a head start on deals—they’re also helping you boost cash flow ahead of the biggest shopping day of the year. Win-win!

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Getting the Most From Black Friday Early Deals: How to Engage Your Most Proactive Customers

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Here’s where Sendly comes in: Our email and SMS marketing strategies can turn your early birds into loyal customers. Here's how you can get the most out of your early Black Friday deals.

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Early Bird Email Offers: Rolling Out the Red Carpet

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Email marketing remains one of the most powerful tools for eCommerce, especially for early Black Friday campaigns. Your job is to make your proactive shoppers feel special.

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- Segment Your Audience: Identify your most engaged customers from previous Black Fridays, or those who tend to buy from you multiple times a year. These are your VIPs, and they deserve exclusive offers.

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- Create a Countdown: Build anticipation with a series of countdown emails. Tease early bird offers and keep them excited about what’s coming.

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- Offer Sneak Peeks Show them a preview of your best Black Friday deals before anyone else. This builds urgency and makes them feel “in the know.”

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With platforms like Klaviyo, it’s easy to set up automated flows that target these specific customer segments, offering them tailored deals well before the big day.

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Plain Text Emails: Keep It Simple, Seriously

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Sometimes less is more, and plain text emails are proof. Don’t underestimate the power of simplicity when reaching out to early bird shoppers. Plain text emails feel personal, direct, and can cut through the noise.

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- Personalized Subject Lines: Use the recipient’s name in the subject to grab attention.

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- Direct Language: Be straightforward with your offers. Something like, “Early Access Just for You – Shop Now and Save” hits home better than overly designed promotional emails.

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In Klaviyo, this is easy to execute and it gives your emails a “friend-to-friend” feel, boosting open and conversion rates.

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Early Black Friday Bundles to Activate Buyers

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Bundling is a super effective way to push early purchases. By offering early bird shoppers exclusive bundles, you give them more value while encouraging them to buy sooner rather than later.

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- Product Bundles: Combine bestsellers or complementary products and offer them at a slightly discounted rate. For example, if you’re in the beauty niche, bundling skincare essentials into an “Ultimate Holiday Prep Set” can drive early purchases.

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- Service Bundles: If you offer services, such as free setup or installation, bundle that into your early deals. Customers will perceive this as an added value they can’t miss.

Ladder Discounts: First Come, First Served
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Ever tried a ladder discount strategy? It’s simple and effective: the earlier someone buys, the better the deal they get.
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- Day 1: Offer your most loyal customers a significant discount (e.g., 30% off).
- Day 2: Lower the discount slightly (e.g., 25% off).
- Day 3: Reduce it further (e.g., 20% off).
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This type of offer builds urgency, encouraging customers to buy earlier to snag the best deal. Ladder discounts are perfect for driving action, and with Klaviyo’s automation tools, you can trigger these emails and SMS alerts as the deal periods change.
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Black Friday 2024: Go Big & Start Early With Sendly

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If you want to crush Black Friday 2024, you’ve got to start early. Early bird strategies allow you to capture the attention of your most enthusiastic customers and beat the competition. With the right email and SMS campaigns, you’ll build anticipation, secure early sales, and make the big day a breeze.
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At Sendly, we specialize in crafting email and SMS campaigns that convert. Whether you’re looking to implement early bird offers, bundle deals, or ladder discounts, we’ve got the tools and expertise to help your eCommerce store thrive. Don’t wait until the last minute to start planning—contact us today to get your early Black Friday strategy up and running!